The unified guidelines for consistent
quality and visuals of short hotel videos.
As short videos become an integral part of the booking experience, consistency and comparability are essential. Without a clear standard, visual quality, structure, and messaging vary widely – reducing trust and usability.
The Uhob Standard ensures a consistent visual language and reliable quality across all Uhobs, enabling booking platforms and travelers to quickly understand, compare, and trust the content.
One standard. Across booking platforms.
To ensure consistent quality and seamless integration across all booking platforms, Uhobs must comply with the following technical requirements:
9:16
All shots must be filmed in portrait mode (9:16) to ensure optimal presentation on mobile devices and across all booking platforms.
Max. 32 s
The total duration of an Uhob must not exceed 30 seconds to maintain clarity, pacing, and attention.
Min. 1 s
Each individual shot must be at least 1 second long to ensure visual readability.
30 fps
All shots must be recorded at 30 frames per second to guarantee consistent motion and compatibility.
Full HD
All shots must be recorded in Full HD resolution (1,080 × 1,920 px) to ensure sufficient image quality, clarity, and compatibility across all booking platforms.
Uhobs are not about showing every detail. They are designed to create a fast emotional connection and build trust. Instead of explaining, short videos show how a place feels – helping travelers quickly understand the atmosphere, style, and quality of a hotel. To ensure comparability and visual consistency, Uhobs always follow the same sequence of motifs.
Each Uhob should open with drone shots. They establish location, surroundings, and atmosphere at first glance, creating a strong visual entry point and immediate sense of place.
The second section highlights the lobby, interior, or exterior. These shots communicate the hotel’s character, design language, and first‑arrival experience, setting the emotional tone for the stay.
The guest room forms the core of the Uhob. It provides a clear, authentic impression of a typical room – optionally including the bathroom – focusing on space, light, and comfort.
The final section showcases key amenities and highlights of the hotel – such as restaurants, bars, pools, rooftops, fitness and wellness areas.
The lobby should be shown as an open, welcoming space that reflects the hotel’s design and atmosphere.
Avoid focusing on individuals, operational details, or temporary elements such as queues or signage.
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Exterior shots should present the building from a representative angle that makes the property easy to recognize.
Avoid cropped views, extreme perspectives, or shots that obscure the overall structure.
Guest rooms should be shown as typical examples with clean composition, natural light, and a clear sense of space.
Avoid personal items, staged details, or non-representative room categories.
Bathrooms may be shown if they are modern and visually appealing.
Toilets must never be shown, and close-ups of sanitary fixtures should be avoided.
Restaurants and bars should be presented by showing the space, layout, and overall atmosphere.
Avoid close-ups of food, drinks, guests, or staff interactions.
Buffets should be shown as an area to communicate size, order, and cleanliness.
Close-up shots of individual dishes or food details must be avoided.
Sports and fitness facilities should be shown clearly and spaciously, focusing on the room and equipment arrangement.
Avoid showing people exercising or detailed equipment close‑ups.
Spa areas should communicate calmness, design, and spatial quality.
Avoid close-ups of treatments, staff, or guests.
Shows should be represented by the venue or stage itself, highlighting capacity and ambiance. Avoid close-ups of performers or artistic details.
Uhobs focus on clear, comparable visuals that communicate spaces, amenities, and the overall offering of a property.
Food and drink shots should generally be avoided. Do not focus on plated dishes, beverages, or culinary details.
The amenities category refers hotel's amenities, such as a tennis court or stage. Mobile offerings, such as surfing, belong to the Uhob categories for lifestyle and specialities.
Uhobs focus on clean, visually consistent shots. Excessive camera movement, strong filters, and textoverlays are not permitted.
Uhobs are limited to max. 32 seconds. That’s why motifs and settings without informative value or clear recognition of the hotel are not suitable.
Only instrumental music provided by Uhob must be used. All tracks are fully licensed and designed to allow flexible clip adjustments while always staying on beat. The editing patterns are based on 80 bpm, 100 bpm, and 120 bpm, resulting in video durations up to 32 seconds.
Uhobs do not include voice-over. They must work consistently across all booking platforms and regions. To avoid language barriers and ensure global usability, voice-over is not allowed.
Camera height is about eye level.
Use smooth, steady movements to avoid shaky shots.
Make the space look organized, ensuring it doesn’t appear too lived-in.
Colors should be warm but not overly saturated. Tones should be vibrant with enough contrast to highlight the details of the space.
Composed of still images or photographs
AI-generated
Overly filtered
Black and white or sepia
Graphically filtered with overlays, borders, or artistic effects
Low resolution, blurry, or pixelated
Sideways, upside down, or otherwise improperly rotated
Adding elements that don not reflect the hotel’s actual standard offering
Content that does not match the visual or structural standard.
Still images in video. Videos comprised of still images in a slideshow or montage.
AI-generated content.
Symbols or emojis.
External links. Video content with URLs, phone numbers, or calls to action.
Promotional content. Direct advertising of competitor products or services.
Prices and promotions. Videos containing prices, promotional information, discount claims, or time-sensitive information.
Content that is deceptive, commercial, or violates laws or policies.
Fraudulent information. Video content showcasing fraudulent, false, misleading, or deceptive information.
Misrepresentation. Intentionally misleading viewers about the property or surrounding area.
Impersonation. Risky behavior, dangerous stunts, or illegal activities.
Illegal activity. Violation of local laws or Uhob policies.
Unsafe practices. Risky behavior, dangerous stunts, or illegal activities.
Infringement of intellectual property and proprietary rights. Content that infringes the intellectual property or other proprietary rights of others. Only submit your own content or content that you have permission to use. For example, unless you have obtained permission from all relevant third parties, do not play music or include images, artwork, or other audiovisual works in your video(s). Anyone featured in the video should avoid prominently visible branding on clothes, jewelry, or accessories if you don’t have permission from the brand owner.
Content that violates personal rights, privacy, or safety standards.
Confidential information. Any personally identifiable information about others, including full names, addresses, contact information, credit card numbers or other personally identifying information should not be displayed in the video.
Private information. Unintentional exposure of others’ identity without consent, including faces, license plates, or addresses.
Property access. Videos containing specific information about accessing the property such as door codes, key locations, or exact addresses for vacation rental properties.
Explicit content. Nudity, sexual acts, graphic violence, drug use, or excessive alcohol consumption.
Discriminatory content. Hate speech, racism, sexism, xenophobia, harassment, bullying.
Minors without parental consent. A valid declaration of consent is required for videos of guests under the age of 18.
Uhob is building the video infrastructure
for booking platforms and hotels.
Uhob is building the video infrastructure
for booking platforms and hotels.
