About Uhob and why we are shaping the future
of hotel booking with short videos.
Nowadays, whether booking a hotel or a package deal, over 85% of traffic to booking platforms comes from mobile devices.
Reels, TikToks, Shorts – short videos are the format of our time. They deliver content in an engaging way, turning hotel booking into a visual experience.
Even though most bookings happen on mobile, hotels are still presented with dozens of horizontal images.
The few hotel videos that exist don’t help. They are horizontal, often outdated, too generic, take too long to load, or just too long for today’s short attention spans.
Booking platforms demand video content that is consistent, comparable, and up to date – across thousands of properties.
For tour operators, OTAs, and metasearches, producing hotel videos at scale is cost‑prohibitive due to the effort required for coordination, quality control, and reliable streaming infrastructure.
For hotels, video production has offered too little value so far, as there has been no standardized way to integrate videos into booking platforms.
This has created a systemic gap between the need for wide availability of video content and the ability to deliver it reliably.
It requires one central source for reliable hotel videos. A trusted all‑in‑one solution that ensures consistent quality, availability, and distribution at scale. Like Uhob.
A key factor in Marriott’s success is its dedication to strict brand standards – especially its photography guidelines. This approach directly influenced the Uhob Standard, designed to ensure reliable, high‑quality short video across every booking platform.
Uhob is a spin-off of VIMP, a Munich‑based company that serves numerous businesses, government agencies, and universities for 15 years with their reliable video management solutions.
The 2025 pilot phase validated our vision. Uhob Videos are already live on first‑moving booking platforms, our production team is delivering best‑practice content at scale, and our network continues to grow. 2026 marks the transition from pilot to expansion.
Uhob is building the video infrastructure
for booking platforms and hotels.
Uhob is building the video infrastructure
for booking platforms and hotels.
