Uhob press kit
for journalists and editorial use.
Uhob is a travel technology company building a standardized video infrastructure for the travel industry. The company enables cost-efficient video production, verifies hotel video content, and provides centralized streaming across booking platforms – ensuring reliable, visually consistent hotel videos for a mobile‑first booking experience.
Uhob’s mission is to enable a mobile-first booking experience by making hotel video content reliable, consistent, and usable across booking platforms.
This approach addresses a structural problem in travel distribution:
While travelers expect short, mobile-first video content, booking platforms require consistency, reliability, and scalability.
Uhob provides:
standardized short‑form video production guidelines
quality verification before distribution
centralized streaming optimized for booking platforms
This makes hotel video content usable for booking platforms and valuable for hotels to produce.
Industry data shows that more than 85% of traffic on booking platforms already comes from mobile devices.
Modern travelers expect short video content, optimized for mobile
Booking platforms require visual consistent video content and reliable streaming infrastructure
The few conventional hotel videos are often outdated, inconsistent, or unsuitable for booking environments
Uhob bridges the gap between modern viewing habits and platform-level requirements
Modern travelers. People of all ages researching hotels online, primarily on mobile devices.
Booking platforms. OTAs, tour operators and metasearches.
Hotels. Chain hotels, group hotels, and individual hotels. Especially hosting package‑travelers.
Videographers. In-house videographers, freelancers, and agencies.
“We kept asking ourselves why so many hotels are still presented with outdated horizontal images, even though visual consumption has clearly shifted toward mobile-first short video. Uhob was created to address this structural gap in the travel industry.”
Leo Dammer, Co-Founder, Uhob
“Most booking platform traffic now comes from mobile devices, and vertical short video has become the dominant visual format. The challenge is making that format usable at scale within booking platforms.”
Stefan Hoeper, Co-Founder, Uhob
Company name: Uhob
Legal name: Uhob GmbH
Industry: Travel technology
Focus: Video infrastructure for booking platforms and hotels
Founded: 2025
Based in: Munich, Germany
Markets: European package-travel market
Membership: Verband Internet Reisevertrieb e.V.
Website: https://uhob.io
Example of visuals illustrating the Uhob Standard.




Examples of visuals that do not comply with the Uhob Standard.



