New solutions often come with questions and sometimes initial concerns. Here you will find the answers you need as an OTA, travel agency, or tour operator.
Uhob is a travel tech provider that brings short-form hotel videos to booking platforms.
Uhob supports video production, ensures content quality, and provides the streaming infrastructure for booking platforms.
Uhob is the central platform for short-form video on booking platforms. Through the Uhob Standard, it ensures that short-video content is verified, technically compatible, and ready to be streamed seamlessly across the travel distribution ecosystem.
Uhob provides OTAs, tour operators, and travel agencies with verified content and the required streaming infrastructure as a service provider. Uhob is not commissioned by distributors directly.
Booking platforms need hotel video content that is visually consistent, comparable for travelers, and adapted to today’s short attention spans. In addition, Uhobs create the basis for a new browsing experience that happens directly within booking platforms, turning hotel booking into an experience.
The Uhob Standard is a shared framework that defines how short‑form hotel videos are designed. It is intended to make video content on booking platforms both comparable for travelers and seamlessly integrable across different booking platforms.
The Uhob Standard is based on insights into user preferences and is designed to present hotels in a way that is authentic, informative, and sales-supporting.
A cinematic image video is made to create desire.
It communicates a hotel’s brand and inspires viewers through carefully staged scenes.
Because of its landscape format and typical runtime of more than a minute, it is mainly used on hotel websites or YouTube.
It is not built for today’s mobile-first browsing behaviour and short attention spans.
Strong social media content is built to stop the scroll.
It is short, fast, and designed to capture attention within seconds.
It acts like a recurring reminder in people’s daily social feeds.
The motifs are often trend-driven or simply focused on a certain vibe.
Great for visibility — but not informative enough to be integrated into booking platforms.
An Uhob presents a hotel in a clear, standardised, and mobile-first view.
Within 32 seconds, it gives travellers a quick and inspiring overview of the hotel and its amenities – like a trailer or an appetizer. Unlike an Image video, Reel, or TikTok, it is designed for comparability across booking channels.
OTAs, tour operators and travel agencies can use it to help travelers to understand the hotel better and book with more confidence.
Uhob helps hotels present themselves in a more engaging, authentic, and decision-oriented way on booking platforms. It creates stronger visual visibility, supports content quality, and gives hotels more control over how their property appears across the travel ecosystem.
Uhob helps distributors bring consistent, verified short-form hotel video to their platforms. This strengthens the user experience, improves comparability, and provides the infrastructure needed for scalable video integration.
Uhob strengthens the visibility of destinations by enabling hotels to present themselves through consistent short-form video on booking platforms. This makes it easier for travelers to explore a destination, compare hotels, and understand the local experience — creating a more engaging and informative discovery process.
Uhob content is reviewed against the Uhob Standard, which defines clear and transparent requirements for video structure, quality, and compliance. Uhob content is reviewed against the Uhob Standard, which defines clear and transparent requirements for video structure, quality, and compliance. The Uhob Standard is publicly available and accessible to all relevant parties – including hotels, videographers, and booking platforms. This ensures that verification criteria are clearly defined, consistently applied, and fully traceable. As a result, all stakeholders understand how content is reviewed and why it qualifies for distribution on booking platforms.
GIATA Drive distributes established hotel content formats such as images, descriptions and factsheets across the travel industry. Uhob complements this by introducing a standardized video format especially for booking platforms. Uhob videos are designed for vertical, mobile-first viewing and help booking platforms present hotels in a more engaging and comparable way.
Uhob is built on the proven technology stack of VIMP GmbH, with over 15 years of experience serving public authorities and large enterprises. The platform is continuously updated and hosted in an ISO-certified German data center, ensuring high security, reliability, and compliance with European standards.
Sourcing videos from thousands of hotels, verifying quality and compliance, and keeping content up to date requires ongoing operational resources and own standards. This continuous workflow involving coordination, validation, and updates. Uhob removes this operational burden by standardizing video input, verifying content, and managing updates centrally. This allows booking platforms to use quality hotel videos without building internal content sourcing, verification, and maintenance teams.
Uhob is built for tour operators, OTAs, and metasearch platforms that distribute hotel offers at scale and want to integrate video seamlessly into the booking flow.
Uhob is designed to integrate as a lightweight, modular layer within existing booking flows. Integration does not require changes to core ranking, monetization, or media sales logic. Booking platforms can enable Uhob selectively, pilot use cases, and scale at their own pace. This allows booking platforms to introduce short video without long‑term commitments or structural risk.
We fully support that. Uhob is not designed to take away your independence, but to support it where it makes sense. You remain in full control of your content, brand presence, and distribution strategy, while we provide structure, additional reach, and operational support when needed.
That is a strong starting point. Uhob does not necessarily step in where everything is already working well, but where additional value can still be created. In many cases, it is not about producing more content, but about making better use of existing assets, improving distribution, and increasing overall impact.
Uhob is a German company based in Munich, founded in 2025. Its three founders bring extensive experience in the travel and video industries.
Uhob stands for "United Hotels. Outstanding Booking."
The name reflects the approach to create a common standard that evolves hotel booking modern and engaging, while giving hotels full control over their brand's integrity.
Over time, booking platforms will rely more and more on short-form video content to showcase their offerings in a modern and engaging way. Additional video categories will help hotels highlight their lifestyle appeal and unique features more effectively. Together with AI-powered personalization, travelers will be shown the video content they relate to most, turning hotel booking into an experience.
Uhob is building the video infrastructure
for booking platforms and hotels.
Uhob is building the video infrastructure
for booking platforms and hotels.
